Short-form video for local businesses: how to get results without a film crew
If you’ve been putting off short-form video because it feels like something for big brands with big budgets, this post is for you. Instagram Reels, YouTube Shorts, and TikTok are now the highest-attention formats on social media. And the algorithm, across every platform, is actively pushing short video content to new audiences. Organic reach for video is dramatically higher than …
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How Much Does Digital Marketing Cost for Small Businesses?
If you’ve ever tried to get a straight answer on how much digital marketing costs, you’ll know it can feel a bit like asking ‘how long is a piece of string?’ Every agency seems to give you a different number, and the internet is full of vague ranges that don’t really help you plan your budget. So let’s cut through …
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Is Content Still King in 2026?
Is Content Still King in 2026? Honestly, Yes. But There’s a Catch. Everyone’s been saying ‘content is king’ since Bill Gates wrote it in 1996. Thirty years later, with AI writing half the internet, is it still true? Short answer: yes, content is still king in 2026. But the definition of ‘good content’ has changed dramatically, and if you’re still …
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How to Design a Winning Website for Sports Teams
How to Design a Winning Website Worthy of a Spot on the Podium Your kit looks the part. Your results speak for themselves. So why does your website look like it was built in a pit stop circa 2009? We’re talking website design for sports teams. Whether you’re running a motorsport team, a football club, a cycling squad, or any …
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What Hot Cross Buns Can Teach You About Marketing.
Yes, really. Stick with us — there are actual digital marketing tips here. And they’re better than anything you’ll find in a £500 marketing course. Hot cross buns have been outselling everything else on the shelf every April since the 12th century. That’s not luck. That’s not a big ad budget. That’s good marketing baked into the product itself. …
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Top PPC Advertising Mistakes to Avoid
Common Mistakes in PPC Advertising to Avoid Have you ever felt like your Google Ads budget is a bit of a black hole? You put money in, it disappears, and you’ve got very little to show for it. Most of the time, it’s not because Google Ads “doesn’t work” — it’s because the ppc campaign started without a plan, beginning …
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AI in Web Design: Power Tool, Not Replacement
Everyone’s talking about AI in web design right now. Depending on who you listen to, it’s either: The end of web designers as we know them, or The magic button that builds perfect websites in five minutes Reality check: it’s neither. AI isn’t replacing good designers – it’s replacing average ones AI is brilliant at speed and pattern recognition. It …
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The Truth About Cheap Websites: You Get What You Pay For Mate
Let’s be honest, we’ve all been tempted by a bargain. Who doesn’t love a deal? But when it comes to websites, that “too good to be true” price tag is often exactly that, too good to be true. So, let’s spill the tea on why cheap websites are like dodgy knock-offs from a market stall, they might look alright at …
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Is your brand being aligned on all social platforms?
Here’s something we want to think about before we kick things off talking about social platforms. “There are 56.2 million social media users in the United Kingdom, who spend an average of 1 hour and 49 minutes across 6.4 platforms.”* So if the user base is active across 6 social media platforms, how many are you utilising for your business? …
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Should your marketing strategy focus on B2B or B2C?
It’s time to focus on marketing your business more effectively in 2024. There we said it. But, of course, we know that there’s a little more to it than just… B2B vs. B2C …ready steady GO! In fact, you might already know where you want to publish content, or even how you plan on growing your funnel, mailing list and …
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