and do they know it yet?
We know, everyone and their dog is talking about “ideal clients”. Blah blah blah. Bark bark bark.
We hate to break it to you – they ain’t going to stop anytime soon. So take a moment to pick up what we’re putting down.
Why should you care?
Regardless of where you are in your entrepreneurial journey, you need to who.
- Who are you selling to?
- Who are you talking to?
- Who is buying from you?
Funnily enough, number 1 and 3 aren’t necessarily the same person.
In fact, the longer you’re in the business, the more important this becomes to review and reassess.
Why does that always make me think of Reece’s Peanut buttercups?
You can tell it’s after lunch…
Over time, you might need to readjust because you’re launching new products, new services, in new geographic regions and to a new or changing demographic.
It’s a lot to consider, but remember this…
The message you were using 10 years ago, even two years ago, might now be completely irrelevant.
What do we mean by “ideal”?
Synonyms of the word conjure up alternatives such as: Perfect, complete, flawless, classic and hypothetical.
That last one is pretty interesting.
Where you are making sales might not be ideal for your future goals.
You may have an idea of where to go but not there yet.
Forbes said there are 7 ways to identify your “ideal”
- Look at your existing client base
- Consider their current habits
- Identify their goals
- Identify their fears
- Understand how they make their buying decisions
- Ask yourself who would you like to work with
- What do they need
Bravo. Normally of course, we wouldn’t argue with Forbes…
But we think this could be even simpler:
- Looking at your existing clients
- Ask yourself who you would like to work with
- Understand their current challenges
- Work on an efficient solution
So, how will they know they’re the object of your desire?
We need to say this first.
We’ve all been on one of those dates, so PLEASE don’t take what you learn today and become really clingy or creepy. That’s not what we want to be known for.
Pretty please.
Instead, think about how to put your best foot forward.
It’s time to woo them.
- Do your homework
- Start a conversation on something that interests THEM
- LISTEN. When you think you’re done, listen some more.
- Present your solution
- Give them time to think about it and make sure you follow up
The more interactions you have, the more tailored your content and marketing can become.
And of course, with a little practice and perseverance, you’ll find your happy ending.
The End.
If you’re looking for a complete marketing solution from your branding down to your content, why not book in a brief call with Ryan? We promise he’s really friendly. Go on. You know you want to.
