{"id":9162,"date":"2024-03-04T09:42:32","date_gmt":"2024-03-04T09:42:32","guid":{"rendered":"https:\/\/thirtysixdigital.com\/?p=9162"},"modified":"2024-03-04T09:44:04","modified_gmt":"2024-03-04T09:44:04","slug":"is-2024-the-year-you-step-up-your-marketing","status":"publish","type":"post","link":"https:\/\/thirtysixdigital.com\/is-2024-the-year-you-step-up-your-marketing\/","title":{"rendered":"Is 2024 the year you step up your marketing?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_661213b3d095b h2.section-title { font-size:50px !important;line-height:60px !important;letter-spacing:-0.04em; }#ut_header_661213b3d095b .lead { color:#757575; }#ut_header_661213b3d095b .lead p { color:#757575; }#ut_header_661213b3d095b .lead ins { font-weight:normal; }<\/style><header id=\"ut_header_661213b3d095b\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-7 header-left header-tablet-left header-mobile-left element-with-custom-line-height\"><div data-delay=\"0\" class=\"lead \"><p><!--more--><br \/>\nHere\u2019s the marketing truth bomb that we\u2019re dropping in 2024. Your business needs a marketing strategy to survive. It\u2019s as simple as that. Whether you want your business to finally break even, or you have really ambitious plans for future growth, you NEED a plan.<\/p>\n<p>Did you know &#8211; B2B companies like yours should be reinvesting, on average, between 2-5% of your revenue on marketing? If you\u2019re a B2C company, this should be even higher at 5-10%.<\/p>\n<p>So &#8211; it\u2019s time to ask yourself some big questions.<\/p>\n<h2>What are you currently investing in your marketing, and is 2024 the year you take things to the next level?<\/h2>\n<p>We absolutely get it. For some of you, 2023 was just about staying afloat, and a large part of 2024 will be a continuation of that \u201csurvival strategy\u201d. BUT\u2026there are some things you can do now that don\u2019t cost a thing.<\/p>\n<ol>\n<li>Start by doing your research &#8211; work out who your ideal prospect is (or read our blog here <a href=\"https:\/\/thirtysixdigital.com\/who-is-your-ideal-client-and-do-they-know-it-yet\/\" rel=\"noopener\" target=\"_blank\">https:\/\/thirtysixdigital.com\/who-is-your-ideal-client-and-do-they-know-it-yet\/<\/a>), and have a clear understanding of what your competitors are already doing to attract them<\/li>\n<li>Set small achievable goals &#8211; maybe it\u2019s posting once a week? Maybe it\u2019s creating a list of ideal prospects to contact via LinkedIn? It might even start with attending a webinar. Just start setting yourself small goals that you can achieve each month to move things along<\/li>\n<li>Understand the costs &#8211; you might not be ready to update your website or outsource your social media content NOW, but do you have any idea what those services cost? Understanding the figures will help you to plan ahead with clearer intention and purpose, as well as helping you to identify successful growth in the future!<\/li>\n<li>Set a budget and track it! Once you are able to make an investment, you need to be clear on what you can commit to spending each month and stick to it! Remember, most marketing will take around 3 months to gain any traction, so factor this into your budget.<\/li>\n<li>Don\u2019t be afraid to experiment &#8211; whilst it\u2019s important to stick to one thing and do it really well, don\u2019t be afraid to try different platforms, times, content types, message tones etc. Try email marketing, cold outreach, flyers, newsletters and website landing pages. As long as you give each marketing method enough time to perform, track their progress carefully, and make a plan to adjust or replace, you\u2019ll actually begin to enjoy the process of marketing your business, and that enables you to do a much better job!<\/li>\n<\/ol>\n<h2>How can you get started?<\/h2>\n<p>Strategy is definitely important when it comes to your marketing. You need to have one. There, we said it.<\/p>\n<p>A timeless, tried and tested strategy is to plan your marketing around milestone moments throughout the year. It\u2019s not too late to kick things off with a New Year\u2019s focused approach. We\u2019re thinking resolutions, intentions, reflections, pivots, realignments, planning and new directions. What are you learning from 2023? How are you using this information to structure a new approach?<\/p>\n<p>Here are some suggestions if you\u2019re not sure how to get started.<\/p>\n<ol>\n<li>Welcome the New Year with a post &#8211; Of course, don\u2019t make it too late in the month! Logically, most people are still off in the first week, and the kids won\u2019t be back to school. So try to aim for the 1st full week to improve the chances of getting engagement.<\/li>\n<li>Consider launching\/relaunching a new product\/service &#8211; now it\u2019s probably too late in the day to launch something brand spanking new, but consider whether or not you can start marketing a launch for February during this time. If you have a service, digital download or product that you haven\u2019t mentioned in a while, now\u2019s the time to shine the spotlight on it again.<\/li>\n<li>Reward your referrers &#8211; often, the audience we neglect is our existing customers, previous service users or key contacts\/collaborators. So, how can you make them a part of your strategy? Can you reward them with a discount? Perhaps they can provide you with Google reviews or testimonials for your website\/marketing materials? Maybe they can provide feedback to improve your existing process\/services? However you see the benefit of their input, make sure you offer a reward<\/li>\n<li>Don\u2019t be afraid to use what works &#8211; If it ain\u2019t broke, don\u2019t fix it! Stick to what you know, then experiment with any gaps or future iterations of the same stuff. Being consistent, reliable and trustworthy is always a hit with your existing audience and in attracting a new crowd<\/li>\n<li>Be bigger and bolder to attract attention &#8211; if you want to \u201cstop the scroll\u201d, remember that less is more. Too many words or words that are dull and lack clarity will not encourage interaction. Keep it short, snappy and on brand. Think how else you can set yourself apart from the competition. Brighter colours? More personality? Less templating in your graphic content? What do you need to do to become more recognisable?<\/li>\n<\/ol>\n<p>Of course, when looking to make a splash with your marketing, you\u2019ll want to work with a team of talented professionals who can take you from \u201cblah\u201d to BRILLIANT! That\u2019s what we\u2019re all about. <a href=\"https:\/\/calendly.com\/thirty-six-digital\/website-discovery-call?month=2024-03\" rel=\"noopener\" target=\"_blank\">Book in a call<\/a> or check out our other <a href=\"https:\/\/thirtysixdigital.com\/blog\/\">blogs<\/a> to get more impact into your marketing.<\/p>\n<p>\n<\/div><\/header><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column]<\/p>\n","protected":false},"author":1,"featured_media":9170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126,129,127,128],"tags":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is 2024 the year you step up your marketing? | Thirty Six Digital<\/title>\n<meta name=\"description\" content=\"What are you currently investing in your marketing, and is 2024 the year you take things to the next level? 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