{"id":9109,"date":"2024-02-17T08:53:42","date_gmt":"2024-02-17T08:53:42","guid":{"rendered":"https:\/\/thirtysixdigital.com\/?p=9109"},"modified":"2024-02-17T08:53:42","modified_gmt":"2024-02-17T08:53:42","slug":"how-effectively-are-you-telling-the-story-of-your-brand","status":"publish","type":"post","link":"https:\/\/thirtysixdigital.com\/how-effectively-are-you-telling-the-story-of-your-brand\/","title":{"rendered":"How effectively are you telling the story of your brand?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_661213a3b9b36 h2.section-title { font-size:50px !important;line-height:60px !important;letter-spacing:-0.04em; }#ut_header_661213a3b9b36 .lead { color:#757575; }#ut_header_661213a3b9b36 .lead p { color:#757575; }#ut_header_661213a3b9b36 .lead ins { font-weight:normal; }<\/style><header id=\"ut_header_661213a3b9b36\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-7 header-left header-tablet-left header-mobile-left element-with-custom-line-height\"><div data-delay=\"0\" class=\"lead \"><p><!--more--><\/p>\n<p>When you meet someone for the first time, you probably start by asking them something fairly awkward and generic like \u201cso tell me a bit about yourself\u201d. Hopefully, they don\u2019t start too far back\u2026Now, as a business owner, you find yourself being asked something quite similar at networking events; \u201cso how did you end up doing this?\u201d. It is, as our sci-fi fans will know, time to tell the origin story. When it comes to your business though, we call it your brand story.<\/p>\n<h2>So, why would you bother polishing your answer?<\/h2>\n<p>Well, your brand story is <strong>REALLY<\/strong> important. It tells people a lot about who you are, what values you hold, what your vision is for the future and what they can expect from working with you. Perhaps most importantly of all, however, is that &#8211; when you tell your story right, you can create an instant connection to your audience.<\/p>\n<h2>How do you tell your brand story through your content?<\/h2>\n<p>Well, you could try sharing it through interpretive dance or TikTok video (save those ideas for later?) but perhaps the best way of telling your story is to\u2026tell it. We reckon that this is best done via written content, especially as you\u2019ll be using this on your website and social media channels.<\/p>\n<p>We decided we\u2019d share some of our best storytelling tips, especially as we\u2019re learning how to do this for Thirty Six Digital (<a href=\"https:\/\/thirtysixdigital.com\/about\/\">you can check out ours here<\/a>)<\/p>\n<ol>\n<li>Work it out BEFORE you write it. Have a very clear idea of what got things started, when it all happened and who was there. Use a series of clear bullet points to help you stay on topic and get it all down.<\/li>\n<li>Know your \u201cwhy\u201d. Understand what your purpose is, the need you\u2019re filling and the impact you can make on your industry.<\/li>\n<li>Decide how you want to tell it. We\u2019ve established that this needs to be a written piece, but what kind of voice or tone would you like to use? Are you serious and corporate, or laid back and humorous in your delivery? This leads us nicely onto\u2026<\/li>\n<li>Work out who your audience is. If you are working with large corporations, you need to use the appropriate tone and language. If you\u2019re everyone\u2019s friend, you can be more relaxed in your delivery.<\/li>\n<li> Be honest. No one expects your journey to be PERFECT. They want to be connected with a human organisation, so they want to know that you, like them, have experienced challenges that you were then able to overcome. This shows individuals in your audience a lot about your resilience, your ability to problem solve and your methods of collaboration. So, be clear about the bumps in the road, the mistakes that you\u2019ve made and the lessons that you\u2019ve learned along the way.<\/li>\n<li>Know your product or service BETTER than the back of your hand. That\u2019s right, that saying has let many a-person down. When you assume that you have everything memorised and figured out, you\u2019re likely to hit resistance. Instead, make sure you absolutely 100% know what it is FIRST. You\u2019ll definitely thank us later.<\/li>\n<\/ol>\n<p>That just about does it as far as we are concerned. Of course, we like to make sure that everyone who works with Thirty Six Digital has a well-honed brand story as well as an exceptional <a href=\"https:\/\/thirtysixdigital.com\/services\/\">digital presence<\/a>. So, if you need help telling your story AND having it framed, <a href=\"https:\/\/thirtysixdigital.com\/contact\/\">get in touch!<\/a><\/p>\n<p>\n<\/div><\/header><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column]<\/p>\n","protected":false},"author":1,"featured_media":9161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126,129,127,128],"tags":[131],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are you telling the story of your brand | Content | Thirty Six Digital<\/title>\n<meta name=\"description\" content=\"I need help with my brand story..well you&#039;re in the right place! 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