{"id":8669,"date":"2023-05-17T05:54:21","date_gmt":"2023-05-17T05:54:21","guid":{"rendered":"http:\/\/178.79.170.120\/?p=8669"},"modified":"2023-07-23T16:25:25","modified_gmt":"2023-07-23T16:25:25","slug":"is-ai-a-marketing-friend-or-deadly-foe","status":"publish","type":"post","link":"https:\/\/thirtysixdigital.com\/is-ai-a-marketing-friend-or-deadly-foe\/","title":{"rendered":"Is AI a marketing friend or deadly foe?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6613d4837da80 h2.section-title { font-size:50px !important;line-height:60px !important;letter-spacing:-0.04em; }#ut_header_6613d4837da80 .lead { color:#757575; }#ut_header_6613d4837da80 .lead p { color:#757575; }#ut_header_6613d4837da80 .lead ins { font-weight:normal; }<\/style><header id=\"ut_header_6613d4837da80\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-7 header-left header-tablet-left header-mobile-left element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"Why marketing will be the main focus for businesses in 2023\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;50&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;60&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.04&quot;}}\" class=\"section-title  \"><span>Why marketing will be the main focus for businesses in 2023<\/span><\/h2><\/div><div data-delay=\"0\" class=\"lead \"><p><!--more--><\/p>\n<p>To be perfectly honest, we don\u2019t know.<\/p>\n<p>No Chris, that isn\u2019t our final answer &#8211; but someone used the \u201cphone a friend\u201d already.<\/p>\n<p>So it leaves us with a 50\/50 and 4 questions remaining.<\/p>\n<h3>1. What is AI marketing?<\/h3>\n<p>In short, it\u2019s the use of artificial intelligence to automate a response based on existing information and\/or trends. In other words, getting a piece of software to quickly find the words that would take you days to put together. Whilst the conversations about tools like ChatGPT are all fairly recent, AI has actually been used in marketing and advertising for many years. In fact, a quick Google search revealed that Amazon started to use \u201ccollaborative filtering\u201d back in 1998. Wow.<\/p>\n<h3>2. How is AI currently being used?<\/h3>\n<p>Well, now we know that it\u2019s been around for the past 25 years, it\u2019s easy to imagine how deeply embedded AI has become in our day to day lives. So, how are we using this tool in marketing already?<\/p>\n<p>There are 6 main ways that AI is being used in marketing.<\/p>\n<ul>\n<li>Data Analysis<\/li>\n<li>Natural language processing<\/li>\n<li>Media buying<\/li>\n<li>Automated decision making<\/li>\n<li>Content generation<\/li>\n<li>Real-time personalisation<\/li>\n<\/ul>\n<p>To give you a little more context, a recent survey conducted by business marketing bestie HubSpot, suggested that 48% of marketers reported using generative AI to conduct research. 22% said that they used AI to generate ideas, and 45% said they used generative AI to create their content*.<\/p>\n<h3>3. Should you consider using AI in your marketing?<\/h3>\n<p>Yup.<\/p>\n<p>Oh, you wanted more than that?<\/p>\n<p>Ok, fine! (queue hair toss and teenager eye roll)<\/p>\n<p>As we\u2019ve already discussed, a huge cross section of businesses are now using AI to keep them moving, creating and increasing their efficiency.<\/p>\n<p>It\u2019s time to consider if it can have the same results for you.<\/p>\n<p>What\u2019s also worth remembering is that it has the ability to learn, identify trends and analyse data. This means that the right software will allow you to predict what\u2019s coming, have the agility to pivot your messaging when needed, and all within a short period of time.<\/p>\n<p>What we\u2019re saying is > stop refusing to get wet. This is the year to dip your toes in and consider making AI part of your everyday marketing processes (if it isn\u2019t already).<\/p>\n<h3>4. Is there ANYTHING to worry about?<\/h3>\n<p>We\u2019ve seen huge progress in making AI more accessible, regardless of sector, size or budget of a business or organisation. BUT, and this is a huge BUT.<\/p>\n<p>In March 2023, 1,000 tech leaders, researchers and general AI partygoers warned that A.I technologies pose \u201cprofound risks to society and humanity\u201d. Zoinks!<\/p>\n<p>What did they see in their big billion dollar crystal ball?<\/p>\n<p>Perhaps the biggest immediate risk to your business is that AI tools can generate untruthful, biased and potentially toxic content, without proper monitoring. If you aren\u2019t reviewing the \u201cproduct\u201d with a fine tooth comb and common sense, you could be creating a content monster!<\/p>\n<p>Other concerns include job losses, the killing of creativity and the long term risk of lost control.<\/p>\n<p>Overall though, it\u2019s clear to see why many professionals are embracing these tools with eagerness. Now you\u2019ve got to decide, are you AI or A-nay?<\/p>\n<p>If you would like to entrust your marketing to a collection of skilled professionals who are using AI appropriately, responsibly and creatively, why not book in a conversation?<\/p>\n<p>This content was NOT created using AI, however we did take some inspiration from fellow contributors : <a href=\"https:\/\/www.marketingevolution.com\/marketing-essentials\/ai-markeitng#:~:text=AI%20marketing%20uses%20artificial%20intelligence,efforts%20where%20speed%20is%20essential\" target=\"_blank\" rel=\"noopener\">https:\/\/www.marketingevolution.com\/marketing-essentials\/ai-markeitng#:~:text=AI%20marketing%20uses%20artificial%20intelligence,efforts%20where%20speed%20is%20essential<\/a>.<\/p>\n<p>*source of statistics : <a href=\"https:\/\/blog.hubspot.com\/marketing\/ai-seo?hubs_content=blog.hubspot.com%252Fmarketing%252Fbranding&#038;hubs_content-cta=null&#038;hubs_post-cta=blognavcard-marketing#how\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/marketing\/ai-seo?hubs_content=blog.hubspot.com%252Fmarketing%252Fbranding&#038;hubs_content-cta=null&#038;hubs_post-cta=blognavcard-marketing#how<\/a><\/p>\n<\/div><\/header><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column]<\/p>\n","protected":false},"author":1,"featured_media":8673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[123,114],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is AI a marketing friend or deadly foe? | Thirty Six Digital<\/title>\n<meta name=\"description\" content=\"If you would like to entrust your marketing to a collection of skilled professionals who are using AI appropriately, responsibly and creatively, why not book in a conversation?\" 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