{"id":8499,"date":"2023-02-25T11:28:03","date_gmt":"2023-02-25T11:28:03","guid":{"rendered":"http:\/\/178.79.170.120\/?p=8499"},"modified":"2023-07-23T16:34:29","modified_gmt":"2023-07-23T16:34:29","slug":"who-is-your-ideal-client-and-do-they-know-it-yet","status":"publish","type":"post","link":"https:\/\/thirtysixdigital.com\/who-is-your-ideal-client-and-do-they-know-it-yet\/","title":{"rendered":"Who is your ideal client&#8230;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_661213abd864a h2.section-title { font-size:50px !important;line-height:60px !important;letter-spacing:-0.04em; }<\/style><header id=\"ut_header_661213abd864a\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-7 header-left header-tablet-left header-mobile-left element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"and do they know it yet?\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;50&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;60&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.04&quot;}}\" class=\"section-title  \"><span>and do they know it yet?<\/span><\/h2><\/div><div data-delay=\"0\" class=\"lead \"><p><!--more--><\/p>\n<p>We know, everyone and their dog is talking about \u201cideal clients\u201d. Blah blah blah. Bark bark bark.<br \/>\nWe hate to break it to you &#8211; they ain\u2019t going to stop anytime soon. So take a moment to pick up what we\u2019re putting down.<\/p>\n<h2>Why should you care?<\/h2>\n<p>Regardless of where you are in your entrepreneurial journey, you need to who.<\/p>\n<ol>\n<li>Who are you selling to?<\/li>\n<li>Who are you talking to?<\/li>\n<li>Who is buying from you?<\/li>\n<\/ol>\n<p>Funnily enough, number 1 and 3 aren\u2019t necessarily the same person.<\/p>\n<p>In fact, the longer you\u2019re in the business, the more important this becomes to review and reassess.<\/p>\n<p>Why does that always make me think of Reece\u2019s Peanut buttercups?<\/p>\n<p>You can tell it\u2019s after lunch&#8230;<\/p>\n<p>Over time, you might need to readjust because you\u2019re launching new products, new services, in new geographic regions and to a new or changing demographic.<\/p>\n<p>It\u2019s a lot to consider, but remember this&#8230;<\/p>\n<p>The message you were using 10 years ago, even two years ago, might now be completely irrelevant.<\/p>\n<h2>What do we mean by \u201cideal\u201d?<\/h2>\n<p>Synonyms of the word conjure up alternatives such as: Perfect, complete, flawless, classic and hypothetical.<\/p>\n<p>That last one is pretty interesting.<\/p>\n<p>Where you are making sales might not be ideal for your future goals.<\/p>\n<p>You may have an idea of where to go but not there yet.<\/p>\n<p>Forbes said there are 7 ways to identify your \u201cideal\u201d<\/p>\n<ol>\n<li>Look at your existing client base<\/li>\n<li>Consider their current habits<\/li>\n<li>Identify their goals<\/li>\n<li>Identify their fears<\/li>\n<li>Understand how they make their buying decisions<\/li>\n<li>Ask yourself who would you like to work with<\/li>\n<li>What do they need<\/li>\n<\/ol>\n<p>Bravo. Normally of course, we wouldn\u2019t argue with Forbes&#8230;<\/p>\n<p>But we think this could be even simpler:<\/p>\n<ol>\n<li>Looking at your existing clients<\/li>\n<li>Ask yourself who you would like to work with<\/li>\n<li>Understand their current challenges<\/li>\n<li>Work on an efficient solution<\/li>\n<\/ol>\n<h2>So, how will they know they\u2019re the object of your desire?<\/h2>\n<p>We need to say this first.<\/p>\n<blockquote>\n<p>We\u2019ve all been on one of those dates, so PLEASE don\u2019t take what you learn today and become really clingy or creepy. That\u2019s not what we want to be known for.<\/p>\n<\/blockquote>\n<p>Pretty please.<\/p>\n<p>Instead, think about how to put your best foot forward.<\/p>\n<p>It\u2019s time to woo them.<\/p>\n<ol>\n<li>Do your homework<\/li>\n<li>Start a conversation on something that interests THEM<\/li>\n<li>LISTEN. When you think you\u2019re done, listen some more.<\/li>\n<li>Present your solution<\/li>\n<li>Give them time to think about it and make sure you follow up<\/li>\n<\/ol>\n<p>The more interactions you have, the more tailored your content and marketing can become.<\/p>\n<p>And of course, with a little practice and perseverance, you\u2019ll find your happy ending.<\/p>\n<p>The End.<\/p>\n<p>If you\u2019re looking for a complete marketing solution from your branding down to your content, why not <a href=\"https:\/\/thirtysixdigital.com\/contact\/\">book in a brief call with Ryan?<\/a> We promise he\u2019s really friendly. Go on. You know you want to.<\/p>\n<\/div><\/header><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column]<\/p>\n","protected":false},"author":1,"featured_media":6278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,126,129,1,127,128],"tags":[114],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who is your ideal client | Thirty Six Digital<\/title>\n<meta name=\"description\" content=\"The more interactions you have, the more tailored your content and marketing can become. for a complete marketing solution from your branding down to your content, get in touch\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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