Let’s be honest, writing website content can feel a bit like shouting into the void. But with the right approach, your words can turn casual browsers into loyal customers. At Thirty Six Digital, we believe every business has a story worth telling (and selling). Here’s how to make your content work harder for you:
Grab Attention with Headlines
Your headline is your first impression. Make it clear, punchy, and relevant. “Welcome to Our Website” won’t cut it. Try something that speaks to your audience’s needs or dreams.
Keep It Conversational
Nobody wants to read a textbook. Write your website content like you’re having a chat over a cuppa: friendly, approachable, and just a little bit cheeky if that’s your style. Drop the jargon and keep things simple.
Focus on Benefits, Not Just Features
Sure, your product or service has bells and whistles, but what’s in it for your customer? Spell out the benefits. Will it save them time, boost their business, or make their life easier? Make sure that your website content tell’s them!
Use Clear Calls-to-Action
Don’t leave visitors wondering what to do next. Whether it’s “Book a Free Consultation”, “Download Our Guide”, or “Get Started Today”, make your calls-to-action obvious and inviting.
Break Up the Text
Big blocks of text are a no-no. Use headings, bullet points, and short paragraphs to make your content easy to scan.
Inject Personality
Your brand voice is what sets you apart. Don’t be afraid to let your personality shine, whether that’s witty, warm, or a bit quirky.
Need a Hand. With Your Website Content?
If writing’s not your cup of tea, we’re happy to review your website content or even craft it for you. Just ask, no judgement, no stress.