The Best Local SEO Tips for Businesses
Once a previously underutilised industry secret, local SEO is fast becoming an area of digital marketing that businesses can’t afford to miss out on. Gaining better visibility in online searches should be a high priority for any digital strategy, but you might find this a little complicated without the right SEO tips.
So, if you’re wondering what is business listing in SEO or what is local SEO, we’re here to help clear things up. SEO best practices change all the time and making sure you’re getting things right with your local SEO plan now will allow you to get ahead of your competitors in the long run.
We’ve highlighted some of the most relevant local SEO tips to help your business thrive in 2018. But, if you’d like the assistance of our experienced team to get a local SEO plan established for your business, simply contact a member of our team now.
First things first: what is local SEO?
With the advent of mobile data usage surpassing that of PCs, local SEO has become more important than ever before. Consumers are now able to search for products and services local to their area at any given moment and this has huge implications for businesses.
However, you shouldn’t think you’re just safe with the organic SEO strategy you have in place as local search engine optimisation is quite different. Unlike organic SEO, local SEO provides results to searchers based on their current location. So, if someone is looking for “best vegan food restaurant” or “men’s hairdressing” they can expect to be presented with information that’s relevant to where they are at the time.
Lastly, you’ve got to remember that Google and other search engines are dependent on your input as a business owner. The more accurate your listing is, the better Google can recommend your business to patrons in your locality.
Don’t neglect your meta title and description tags
When you input a search into Google, you will be presented with a search engine results page (SERP). This results page will include a range of meta title and descriptions tags from various businesses, that should, in theory, provide you with the information you need to make an informed click.
It’s vital that you make the most of the space you have with your meta description, which is 320 characters at the time of writing this article. Using WordPress plugins like Yoast can help you with length optimisation.
Craft your tags in a unique way for every page and always provide a compelling reason for your customers to make that click. However, don’t forget to include your business’ location in both the title and description tags as this will ensure you’ll stay relevant to customers making online searches in your local area.
Claim your free Google My Business listing
If you’ve been wondering what is business listing in SEO, don’t worry. After giving your business an edge over competitors with your improved meta data, it’s time to establish your free Google My Business listing. As mobile phone usage is become far more prevalent, making sure your company has an accurate and inviting Google My Business listing couldn’t be more important for generating new customers.
You’ll be able to add a whole host of information about your business, including your opening hours, address, interior and exterior photographs, maps, updates, and a business blub. But, even more importantly, this is where your customers can leave reviews about your business and where you can directly engage with what they have to say. So, remember to step up your customer service game to help your local SEO strategy succeed as planned.
Work on building an audience
There’s no easy way to build an audience for your business, but creating original, high-quality content is by far your best bet. By crafting localised blogs and articles, you can position your business as a trusted leader in your immediate area. Additionally, video marketing is really going to be at the forefront of many digital strategies in 2018. So, don’t forget to take a look at that too.
However, getting in touch with a proven digital marketing will give you a significant advantage over your competitors when it comes to local SEO. Thankfully, our team at Thirty Six Digital really understands how to create winning local-level digital marketing strategies.
So, if you’re still unsure of what is business listing in SEO or anything else, we’re here to help you today. To find out more, get in touch with a member of our team now and we’ll go over your long-term business aims together.