Here’s something we want to think about before we kick things off talking about social platforms. “There are 56.2 million social media users in the United Kingdom, who spend an average of 1 hour and 49 minutes across 6.4 platforms.”*
So if the user base is active across 6 social media platforms, how many are you utilising for your business? And are you aligned?
What can make alignment easier?
First off, in order to be completely aligned in all of your marketing efforts, you need to start with the basics.
- Brand visuals
- Tone of voice
- Values
- Purpose
- Ideal client
- Key messaging
Once you have a very clear look and feel for your brand, it becomes much easier to set up an account on each of the most relevant social platforms to your industry, and begin having a presence. Notice how we use the word “relevant”. That’s simply because your business will not necessarily benefit from being everywhere. But, where you do choose to have a following, you need to be consistent.
It can be hard to keep up with one, let alone having a presence and a strategy for each social platform in turn. Therefore, in order to be consistent, you need to make sure you have:
- A clear intention for using the platform
- Are you B2B or B2C?
- A set of key metrics to monitor performance and effectiveness
- An understanding of how to attract your ideal client
- A good knowledge of how to best use the platform to promote your brand
- A grasp of paid advertising and hash tag visibility
Once you have these things in place, you can start to worry about being present and actually expecting a level of return.
It’s not all about socials
No no dear reader. Your social media presence is but one tool in your marketing kit. In this day and age, it is imperative that you have a website to anchor your social media content, draw in a following, engage with your audience, create a hub of free knowledge and enable an ease of access to you, as well as a very clear and persuasive CTA (Call to Action) point that gets enquiries trickling into your inbox.
How can you make sure it’s working?
If you’re the only one representing your brand, the likelihood is that you need a bit of help to reassess and review your efforts fairly. Therefore, we recommend speaking to an experienced marketer who can see things with a fresh perspective. You want to work with someone who has access to a team of talented creatives that can suggest something new and exciting to set you apart, as well as having the skills to implement this well.
We can only recommend of course that you get in touch with us and find out more about making your brand stand out. You can fill in a contact form or simply get in touch with the details found across our site. Either way, it’s time to do something about it, don’t you think?