Four Digital Marketing Strategies for 2018
No matter the size of your business, 2018 needs to be the year you put a digital marketing strategy in place if you haven’t already. Even if you already have a plan in motion, there’s plenty of emerging digital marketing strategies that you should still take into account for the coming year.
Many businesses tend to struggle when it comes to digital marketing; in both their short and long term strategies. While this is primarily due to the complex number of avenues you can explore in digital marketing, some businesses simply fail to keep up with the latest developments. After all, there is a lot to worry about if you’re running a business and digital marketing can be a little overwhelming without professional help.
Take a look at our selection of the 4 best digital marketing strategies for 2018, or get in touch with our experienced team about putting a winning plan in place for your business.
Mobile optimisation is vital
Mobile has been a hot topic in the digital marketing world for some time now, but 2018 and the coming years are set to be huge in terms of possibilities for businesses. Surprisingly, many businesses still haven’t adopted mobile optimisation into their strategy and this leaves a huge gap for their competitors to exploit.
Firstly, ensure that your website is fully optimised to run on mobile and tablet devices. But, don’t stop at just that. Think about whether your business needs additional mobile support tools, such as the ability to send out text message alerts to keep customers updated. Not every business will need features like this, but if you do, measurement techniques will allow you to gauge how successful a short text message campaign has been.
Utilise video for great results
While original web content remains hugely successful in generating web traffic, video content continues to be hugely underestimated. There are quite a few platforms to keep track of and study if you’re thinking about diving into the world of video content, including YouTube, Facebook, Twitter, Instagram, and Snapchat. But, that doesn’t mean you need to publish on every platform if your target consumers aren’t going to be there.
In addition to your publishing options, there’s a lot of variety in how you can present your video content instead of opting for just a traditional format. Live streams are becoming ever more popular as are 360-degree videos that offer more unique viewing experiences. However, Augmented Reality (AR) and Virtual Reality (VR) will eventually steal the show should the technology become more established. Try to experiment and see where your business can make use of video in 2018 and how your customers react to it.
Watch out for the new General Data Protection Regulation (GDPR)
2018 has marked a big shift in data collection when the General Data Protection Regulation (GDPR) came into effect on May 25th. So, what does it mean exactly and how will it impact your business?
Consumers will have more protection over their data with the GDPR. This means businesses will no longer be able to collect data on their customers without first gaining their consent. But, it doesn’t stop there. Businesses will also have to explain to each person what kind of data they will be collecting and for what purpose.
Unsurprisingly, failing to comply with GDPR will land businesses with a hefty fine and a potentially tarnished reputation. So, what’s the fix? Ensure that all of your employees are fully aware of the incoming changes and begin to implement data protection into all your upcoming digital marketing strategies. If you rely on software providers for anything data related, get in contact with a representative to firmly establish how their products will remain compliant with GDPR.
But, if this seems a little overwhelming, don’t panic. Simply get in touch with professionals who have experience in getting businesses GDPR compliant.
Chatbots are better than ever before
Chatbots have been around for quite some time, but deserve consideration for a spot in your digital marketing strategy for 2018. Thanks to advancements in AI, businesses can now depend on chatbots in a far bigger way for their customer support requirements. This frees up valuable time for employees to engage in more pressing issues, such as generating new digital marketing ideas.
Although not entirely accessible to the majority of businesses at this current time, it’s a good idea to keep an eye on upcoming advancements in Voice Interfaces. Amazon’s Alexa and Google’s Assistant are paving the way the future, and this kind of innovation could translate into voice chatbots in the coming year.
Are you still craving more digital marketing ideas to help give your business the edge you’re looking for in 2018? At Thirty Six Digital, we’ll craft digital marketing strategies that will scale with your ambitions and keep your brand competitive at all times. So, let’s talk and work out where you want to see your business heading in 2018.