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what is geo

What is GEO (Generative Engine Optimisation) and why every business needs to care

SEO has been the bedrock of digital marketing for twenty years. Rank on Google, get traffic. The formula was simple, if not always easy. But search is changing at a pace most businesses aren’t tracking. And in 2026, the most important shift isn’t another algorithm update, it’s a fundamental change in how people find information online. Welcome to the era …

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short form video

Short-form video for local businesses: how to get results without a film crew

If you’ve been putting off short-form video because it feels like something for big brands with big budgets, this post is for you. Instagram Reels, YouTube Shorts, and TikTok are now the highest-attention formats on social media. And the algorithm, across every platform, is actively pushing short video content to new audiences. Organic reach for video is dramatically higher than …

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